The 121 Branding
Located in the heart of Downtown Baton Rouge, The 121 is a private events space that boasts a rich historical heritage. Our design approach was heavily influenced by the space’s legacy, with a focus on preserving its original southern charm. Drawing inspiration from the building’s foundation, we incorporated traditional design elements that capture its old-world ambiance. The ornate wrought-iron balcony served as a key feature in the design process, while the logo was crafted to resemble the classic plaques found on registered historic buildings throughout the south.
