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Sparkle & Swag is a subsidiary of Z Event Company, a well-established event planning business in New Orleans. When the pandemic hit and large events became impossible, the owner of Z Event Company saw an opportunity to pivot and created Sparkle & Swag. Initially selling party supplies and decor for at-home celebrations, Sparkle & Swag expanded to offer design services for smaller gatherings, such as table decor setups and balloon installations at restaurants. As the concept grew, so did the company, inventory, and staff, prompting a rebrand to reflect their prosperity. The new branding emphasizes the sophistication of their high-end party decor and design solutions with custom hand lettering and fun brand colors.