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Felix’s Menu Design

Felix’s Menu Design

Felix’s Restaurant & Oyster Bar is not merely a name; it stands as a cherished New Orleans institution with roots dating back to the 1940s. As this legacy expanded to encompass four distinct locations along the Gulf Coast, the need for a unified menu vision became paramount. Our collaborative effort delved deep into the intricacies of menu engineering, meticulously crafting a design where the artistry of presentation harmonizes seamlessly with profitability. At the core of this modern menu lies a custom hand-drawn tribute to the original Felix’s landmark in the heart of the French Quarter. In partnership with the Felix’s team, we sculpted a menu that transcends mere listings of dishes, instead, it weaves a narrative of a legacy—a perfect blend of tradition and innovation.

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Midnight is a full-service marketing and design agency based in New Orleans, LA.